Are You Invisible to AI Because of Your Data Practices?

In this webinar, we explore the critical shift toward privacy-first marketing in 2026. As traditional tracking methods like third-party cookies and cross-site behavior become obsolete, many brands are becoming invisible to modern AI systems. We explain how the relationship between platforms, brands, and consumers has fundamentally changed, moving away from "creepy" surveillance toward a model built on transparency and earned permission.

Throughout the session, you will learn how to build defensible data systems that prioritize human accountability and consensual data collection. Whether you are managing a small business or a full marketing department, this webinar provides the framework necessary to modernize your practices and ensure your brand wins in the new age of digital marketing.

00:05: Omar Jenblat: Hey everybody, it’s Omar, President and Founder here at BusySeed, and in today's webinar, we’re going to be talking about: are you invisible to AI because of your data practices?

00:15: Omar Jenblat: And this is a pretty good one because ultimately here what I want to do is give you an actual framework for privacy-first growth without losing performance.

00:25: Omar Jenblat: So when we look at this, and we talk about privacy, this is something that some people are more familiar with, something that people generally, you know, aren't familiar with.

00:35: Omar Jenblat: At the end of the day, privacy isn’t just a legal requirement anymore; it's actually the operating system that most marketers and marketing needs to run on in 2026.

00:47: Omar Jenblat: Brands that win here aren't going to be the ones that collect the most data; they're going to be the ones that build trust, and they use clean systems to execute with these new constraints.

00:59: Omar Jenblat: So today we're going to be talking about quite a few things here; we're going to be talking about, you know, the aspects of what these constraints are, these platforms and all of that, and a lot of different things to keep in mind.

01:11: Omar Jenblat: But let's start off here before we get into all of that.

01:15: Omar Jenblat: Have you felt that social has been less predictable these days? Attribution has been getting a little bit weaker, targeting has become harder to control.

01:25: Omar Jenblat: You're not crazy; it's actually happening. You know, some definitely more seasoned marketers will feel this more hardcore, and maybe some of the junior marketers or anyone running ads for small businesses and such maybe won't necessarily feel that.

01:39: Omar Jenblat: But what has changed really hasn't just been the algorithm; it's the relationships that have changed.

01:46: Omar Jenblat: What are those relationships? Platforms and users, brands and consumers, AI and personalization, measurement and truth.

01:55: Omar Jenblat: When we talk about privacy-first marketing, it's important to note that that isn't going to actually kill performance; it's actually going to create better systems to build trust to actually get better performance.

02:11: Omar Jenblat: And we might look at this as counterintuitive; it's like "oh, if I can't track this data or this piece here, or I can't track this conversion, I can't do my job right."

02:19: Omar Jenblat: There are elements of that that are true, but simply put, this is 2026, times are changing, and if you're not following along and changing the way that you do your marketing systems—your tracking, your analysis, all of that there—you’re going to be left in the dust.

02:32: Omar Jenblat: So let's talk about it: the biggest shift, why privacy actually is now the baseline, and why it's reshaping marketing faster than most teams expect.

02:41: Omar Jenblat: So ultimately, data privacy is reshaping marketing because the old systems that really prioritized performance and data over everything, over transparency, just isn't defensible anymore.

02:56: Omar Jenblat: For years as digital marketers, we ran so much on behavioral tracking: cross-site behaviors, cross-device behaviors, high-resolution attribution, infinite retargeting loops.

03:10: Omar Jenblat: All of this, this massive amount of data, has made consumers less trusting.

03:18: Omar Jenblat: And the consumer's reaction, obviously, we think about apps or platforms—social media platforms like Meta has, or really search or anything like that.

03:31: Omar Jenblat: It’s causing issues, and it's eroding people’s trust to the point where those platforms, they know they have to change, and so they are changing; so we have to think about changing ourselves.

03:43: Omar Jenblat: So the change really comes from a few different areas, to be clear; it’s not just the platforms.

03:48: Omar Jenblat: Let's start off with regulation: the GDPR, CCPA, and other enforcement agencies, whether it's state, federal, international—they're applying a lot of pressure onto these bigger companies, forcing them to change.

04:02: Omar Jenblat: On top of that, platforms and browsers—they're receiving the same type of pressure, so it's not necessarily just the social media that's going on, but actual software, when we think about our phones.

04:15: Omar Jenblat: We think about Apple; when Apple released one of their iOS updates, it cracked most digital marketing, and I remember we were over here losing our minds trying to figure out, "okay, well how are we going to track leads? How are we going to track these different aspects?"

04:29: Omar Jenblat: So that was problematic, but it's something that’s so important to where it was actually problematic for those who want to geek out with me a little bit—and I apologize, I'm dealing with a little bit of a cold here.

04:42: Omar Jenblat: When the iOS release came out and it started really impacting the actual conversions and such, everybody was in a rush to really create their own server-side type SDKs and such.

04:56: Omar Jenblat: And really what that was was simply instead of somebody clicking on an ad in the browser and going to the website—that was cut off by Apple.

05:04: Omar Jenblat: By default, it disabled any type of tracking that way. So what everybody else did was server-side tracking.

05:10: Omar Jenblat: So instead of having the browser do it on the front end, they took it all and they put it on the server-side end so that the server would send data analytics back to these advertising platforms so we’d still get some numbers.

05:22: Omar Jenblat: Not a perfect system, but it was their only way to combat it. Even still now, Meta still reels from that update that happened.

05:29: Omar Jenblat: But pressure comes from governments, that goes onto the device makers, those device makers then put that onto the online platforms, those online platforms go onto the marketers; that's the realistic truth of it.

05:41: Omar Jenblat: But the most important reason why this is happening that we have to keep in mind is that consumers are losing trust in how data is used.

05:49: Omar Jenblat: Think about it, even for yourself: how many times have you looked at your phone and said, "is that thing recording me?"

05:55: Omar Jenblat: Whether there’s a lot of different stories, a lot of different stuff disclosed or leaked—all that, whether it is or isn't, I'm not here to get into that.

06:04: Omar Jenblat: But ultimately, regardless of what the truth is, consumers are just losing trust, and that is how the consumers feel. And those consumers affect sales of devices, they affect subscriptions of different platforms.

06:18: Omar Jenblat: So consumers, we consumers, we have a lot of control; we don't always realize it, but we have a lot of control, especially when we band together, we can voice our opinions and make platforms change.

06:29: Omar Jenblat: And that's been absolutely happening, and as marketers, as advertisers, we need to keep that in mind.

06:35: Omar Jenblat: But ultimately, one of the biggest mistakes that I see across the board of how people treat privacy is that it's not a checklist, it's not just the compliance checkbox that you go, "okay, privacy’s done here, I did this here."

06:49: Omar Jenblat: It’s entirely a mentality and a methodology of how you run your marketing, and that needs to be designed as early as possible to achieve success.

06:59: Omar Jenblat: Now that we've established that that's simply just the baseline—privacy first is just the baseline—let's actually talk about measurement and how we adjust for that on the different platforms.

07:09: Omar Jenblat: So let's start off with Meta—Facebook and Instagram.

07:13: Omar Jenblat: When Apple introduced the App Tracking Transparency, it royally screwed Meta; they were scrambling. They still are experiencing long-term loss from that; there are still signals that we can't get as marketers anymore from Meta.

07:29: Omar Jenblat: Because of this opt-in tracking, especially the way Apple has introduced and set it by default, what Meta has really started to do is that they start to fill in the gaps with aggregate reporting, model conversions, and what they call aggregated event measurement.

07:48: Omar Jenblat: Now the big shift in 2026 is that what Meta is really expanding on is the personalized inputs.

07:55: Omar Jenblat: So the AI—and we have other videos talking about AI as well—but AI-assisted interactions are more apt to inform ad recommendations.

08:08: Omar Jenblat: And so we're going to be seeing this shift in terms of giving consent using tools in a consensual way to get that input, we're also going to be seeing differences of these platforms keeping everything within the model instead of going out.

08:24: Omar Jenblat: So we think of ads on Meta, on Instagram—those go out, you see one, you click on it, it takes you to a website.

08:32: Omar Jenblat: Very seldom do you go back into a Meta platform from there; it takes you to the website and then the tracking on that website reports everything back to Meta.

08:40: Omar Jenblat: Well, with especially with Apple’s ATT, they prevented that, and a lot of others have started joining into that as well.

08:50: Omar Jenblat: So what's going to be happening with AI is that a lot of that is going to be staying within the platform, and you're going to be chatting with the AI within the platform; you're not going to be necessarily going to another page.

08:59: Omar Jenblat: In the beginning, yes; in the beginning, they're going to say, "hey, well you know what, here's a recommendation, check these guys out" then you go into that different page, but ultimately what all of these players are going to try to do is allow the entire ecosystem of a lead, of a purchase, of all of that to happen within the AI.

09:15: Omar Jenblat: So that is going to be changing entirely how we take a look at things and how measurement happens.

09:21: Omar Jenblat: So let's talk a little bit about Google.

09:25: Omar Jenblat: For those who have web experience, or you know, any developers or anybody listening to this webinar here, the concept of a cookie is starting to be done away with.

09:37: Omar Jenblat: And let's talk about cookies. So what a cookie is—besides one of my favorite foods in the world (anybody who wants to just send a box of cookies to the BusySeed office, please feel free to do so, I'm always a happy camper).

09:52: Omar Jenblat: But what a cookie is besides that is that it's a small piece of data that gets stored on your browser.

09:58: Omar Jenblat: And historically what cookies are used for is to create personalization in memory to the website of who you are.

10:04: Omar Jenblat: So let’s say you go visit a website, you log in—let's say you go to Insomnia Cookies (shout out Insomnia, feel free to send anything my way)—but you go in, let's say you have an account, you log in, all of that; they're going to store certain pieces of information about you onto the browser so that instantly, without you logging in or anything, they can know a little bit about you.

10:24: Omar Jenblat: And so a lot of advertisers—Google Ads does this, Meta does this—they all store cookies on your browser that can be used on other websites so they can identify you.

10:32: Omar Jenblat: They can say, "Yep, yep, this person just clicked on the ad, then they just went over here."

10:37: Omar Jenblat: So that's what cookies are really: these small pieces of data stored on your browser so when you visit the site back, they remember you.

10:46: Omar Jenblat: But as of late, with all the regulatory bodies coming in to create pressure, Google has been starting to go through and eliminate third-party cookie tracking and going more to user-choice models.

11:01: Omar Jenblat: So you might have noticed on different websites that you visit, the first thing that pops up is a consent form that asks, "hey, you know, we’d like to store information about you to give you a personalized experience," you can opt out of it or not.

11:13: Omar Jenblat: That's the way the world's going. So the default story of cookies is starting to become illegal, especially in Europe; you can't do that. You have to make sure you ask consent before you do that.

11:23: Omar Jenblat: So what this means is things are going to be changing, and right now it's in a rough patch until there's more full AI adoption (which we have videos about that).

11:33: Omar Jenblat: The tracking and that predictability is going to start going out the window, and it's going to be a lot more difficult to really understand what users are doing.

11:42: Omar Jenblat: Ultimately, like I mentioned just above with Meta and such, is that once they have their AI model built out—people are using Gemini more and more—all of that’s going to stay within the platform to where a complete tracking aspect of a conversion, of a lead, of all of that will happen within the platform.

12:00: Omar Jenblat: So there’s nothing that bulk can do, there’s nothing that any platform or really any regulatory body can do at that point, especially if you’ve already pre-consented by signing up.

12:10: Omar Jenblat: So with tracking getting weaker and these AI models moving towards the truth, we have to think about a lot of where generative AI is and the ethical risks of it.

12:22: Omar Jenblat: AI isn't just a tool; it's a system that creates new risk, essentially. When AI interacts with customers, it can make mistakes, and those mistakes become trust issues, not just technical issues.

12:35: Omar Jenblat: So in some other videos and topics, we talk a lot about how you train your AI—or how you train the AIs, the ChatGPTs, the Claudes, the Geminis, the Perplexity's, all those different large language models (LLMs).

12:49: Omar Jenblat: How you train those is important because when people start searching for you, and this term an "AI hallucination" has come up where it outputs something that's completely wrong with full confidence.

13:03: Omar Jenblat: So in the same example of cookies, if you look me up and you say, "hey, what’s Omar’s favorite food?" "Oh, he loves pasta." Absolutely not true: cookies over pasta any day (and I know that’s actually going to create some stir, so I apologize in advance, but they’re just that good).

13:18: Omar Jenblat: But when it comes down to it, it’s important that teams are using their time and focusing their generative output on writing content, scaling creative, doing all of this to make sure it’s all being truthful, it’s creating as much of a narrative as possible to avoid giving a hallucination or something completely wrong to the user that’s prompting them.

13:47: Omar Jenblat: And the ethical risk here comes from two places: data origin.

13:52: Omar Jenblat: When we talk about data origin, it's important to think about where the models are trained, where the model training data comes from—that matters because, too, when we think about trained models and how we do the training.

14:03: Omar Jenblat: Obviously AIs and these LLMs, they have been trained already, and we can do the training ourselves with the different practices as businesses, but we’re not training the actual model; we’re just giving it more information about us.

14:17: Omar Jenblat: And we're not doing that hyper-level of training that indexing the entire web, putting all that context together, vectorizing—we're not doing that.

14:26: Omar Jenblat: But we have to keep in mind that each of them trains differently, and the data and all of that—the personal data, the proprietary sensitive data—increases exposure risk.

14:37: Omar Jenblat: So that's something that we need to take as marketers into deep account.

14:43: Omar Jenblat: There's another big issue for us to really think about here in terms of the legal aspect.

14:48: Omar Jenblat: Right now, AI is still in its infancy, but as it becomes more and more widespread, these AI companies are going to start trying to figure out all legal ways to push off everything so that they are legally not liable for whatever comes up.

15:03: Omar Jenblat: And what’s going to happen is that companies that are using AI and they don’t necessarily—or feeding AI—they don’t necessarily have the governance behind it and they don’t think about compliance of the content that they’re putting out there, it’s going to create compliance and reputational issues, and this can lead to a lot more legal trouble.

15:26: Omar Jenblat: You want to make sure that you are taking the initiative; don't trust the AI models, don't trust OpenAI, don't trust Anthropic.

15:34: Omar Jenblat: They're going to, every company as much as possible, is going to skirt their legal responsibilities and say "no, this was the content here and here, we’re just using what’s publicly available."

15:43: Omar Jenblat: If you have content—if you're writing content—and you just blindly use AI to create that content, for example, or you don't think about the content that you’re putting out there, that's going to get indexed.

15:53: Omar Jenblat: And when the lawsuit goes down the line, when somebody sues OpenAI, OpenAI says "no, this is the data that we got from here," then when that lawsuit goes down to you because you put out that data because you used AI, you can’t then say, "oh, we got this data from AI."

16:08: Omar Jenblat: They're a bigger company than you; that lawsuit isn't going to go anywhere. The lawsuit and all the compliance and the regulatory issues are going to be focused on you and your business.

16:15: Omar Jenblat: So don't put AI slop out there; make sure you read through everything, make sure that you have a really good understanding of the content that’s going on there. That’s important.

16:26: Omar Jenblat: The beauty behind AI is that it should increase speed, but at the end of the day, AI should not be left unleashed.

16:35: Omar Jenblat: It should have humans that still own the truth, that still look over everything and take accountability for what it is. Again, we always, humans, we’re always going to take the accountability; that's the way the legal system, that's the way society works.

16:49: Omar Jenblat: But AI can help us in terms of getting ahead a lot faster.

16:54: Omar Jenblat: One beautiful thing about AI and what it does is that it creates a level of personalization that's been unmatched before in the world of marketing, which is beautiful to see.

17:03: Omar Jenblat: But that personalization can cross a line. So it's going to be very important to distinguish between hyper-personalization versus surveillance.

17:13: Omar Jenblat: Really in 2026, personalization really isn't about the maximum amount of precision; it's about being responsibly relevant.

17:23: Omar Jenblat: And what I mean about that is you can get down to understanding, "oh, everybody talking to somebody and putting personal like 'hey, we know you're dealing with this specific issue in your life' showing an ad or showing whatever or content around that," especially if you are more so working in the confines of an ad, or a personalized app or what have you, or something on your website that outputs something.

17:45: Omar Jenblat: You can get hyper-personalized, but there’s the line: hyper-personalized versus surveillance, and people are so, so very sensitive to surveillance.

17:55: Omar Jenblat: More so now we're living in a big surveillance state where we have these different federal agencies that are using social media data to track down people and to create a digital ID to understand everything that you’re doing.

18:11: Omar Jenblat: And what happens there is that it erodes trust. If personalization comes from an invisible inference instead of clear consent, it's going to stop feeling helpful and start feeling intrusive.

18:25: Omar Jenblat: And we don't want brands to feel like that, especially for our clients; that's something that we take a lot of focus on is making sure that we get personalized without necessarily going too far.

18:37: Omar Jenblat: Because once you start doing that and trust is broken, gaining trust becomes difficult. And people make a lot of decisions with their wallet.

18:45: Omar Jenblat: So if you're thinking about your business and how you want that to happen, you have to think about that balance there between the personalization and getting too creepy and getting into the hyper-personalized aspect of it.

18:57: Omar Jenblat: So what we used to think about it as marketers, we used to say, "yeah, hyper-personalization used to be the goal: more data, more relevance, better performance."

19:06: Omar Jenblat: But we got so focused in on the data that we started eroding the trust of the consumers. And now trust is the limiter.

19:15: Omar Jenblat: This is going to matter a lot because the content that you put out and the stuff that gets generated when people are using anything that you’re producing, you start to feel uncomfortable when they know too much.

19:25: Omar Jenblat: Especially when we think about ads where the entire industry is shifting now with AI ads. If the ads start getting too personalized—and there’s going to be some privacy walls that these AI companies are going to do—but when they start getting super personalized and they get too much to the point where they know too much, trust is going to start eroding with your brand.

19:46: Omar Jenblat: And it's going to be important to understand that there’s going to be a lot of these agencies, like FTC and such, that are going to really have their eyes microscoped in on you and on the types of content that you’re producing and how sensitive those attributes are and what brands are exposing.

20:06: Omar Jenblat: There’s going to be a lot more—right now it’s the Wild West—but give it six months: there’s going to be much more regulation and there’s going to be much deeper eye on what you can do and what you can’t.

20:18: Omar Jenblat: And ultimately, the problem here is going to be lawsuits. The biggest thing that can really happen and that people are already facing right now is getting sued because the data that’s put out is too sensitive, is a lie, is not actually true because it was something that AI said in full confidence—a hallucination—that was wrong.

20:40: Omar Jenblat: But the way we should really think about this is my practical guidance for you in terms of how you look at your audiences: get their declared preferences.

20:49: Omar Jenblat: Make sure that, as much as possible, try to get it from the user themselves, try to get as much information from them. That consent, when you get it from them consent—when you start looking at other aspects of trying to find their site offline scraping enrichment, all of that.

21:06: Omar Jenblat: And I'll actually allude to this a lot in the B2B world: going out into a database, getting somebody's cell phone number, calling them up—what’s the first that you hear? "How’d you get this number?"

21:15: Omar Jenblat: It’s invasion of privacy. And a lot of times while those methodologies might work at scale if you’re doing a thousand calls you might get one that says "Yeah, hey let’s talk," you’re still breaching trust, and that is a bad aspect on your brand and you actually do a lot more damage to your brand that you’ll never see.

21:32: Omar Jenblat: Users aren't going to say "Oh I didn't," they’re not going to call you back and say "Hey I didn’t need this service but I'm not actually going to go with you guys because you guys have broken my trust."

21:40: Omar Jenblat: So we've been talking a lot about all of this, what to watch out for, but let's talk about what marketers can do and can't do right now.

21:49: Omar Jenblat: So what marketers still can do and that still works: stay using first-party data or clear opt-ins. Getting emails, CRMs, lead forms, all of that—if they give the information, great. Ask better questions, use more personalization, get more creative in how you do that.

22:05: Omar Jenblat: You can personalize your brand very much by declared preferences or on-site behavior; that's fine, that's consensual.

22:12: Omar Jenblat: Using automation inside consented systems like follow-up, lead routing, nurture sequences, campaign optimization—all of that is still fine and well, and obviously keep doing that.

22:22: Omar Jenblat: And two, there’s still a lot of data to be gained from that: aggregated reporting from these different models, especially with AI coming out and with consent coming in those aspects, there's going to be a lot more data that can be used—the user consented—that will allow us to create personalization.

22:39: Omar Jenblat: And ultimately building remarketing audiences tied to the platforms that are owned. Again, don't want to be a stalker; don't stalk, but get them to give you more.

22:49: Omar Jenblat: Recreate how you do your marketing and think about the experience: how the users are experiencing your brand. When you're asking certain questions from them, ask it in a clever way, ask it in better ways so they give you that information that you want.

23:03: Omar Jenblat: And this is where it's also helpful to have, you know, a revenue growth group like BusySeed that doesn't just focus on the tech or the marketing, but also the sales enablement side of it.

23:12: Omar Jenblat: Because when it comes down to it, at the end of the day, most businesses you want to get revenue, you want to get a sale—however that looks.

23:18: Omar Jenblat: And knowing how to speak to them, knowing how to answer the questions in discovery and as they go along with them on the buying journey—that's going to be really, really important.

23:28: Omar Jenblat: One thing we want to avoid doing as marketers is we want to avoid buying third-party data with the unclear consent—you know, doing some of those outreaches and the types of outreaches that simply don't necessarily have cell phone—as the example there.

23:44: Omar Jenblat: Obviously on the B2B sense there's still aspects of this that work, but those are going to shift and the B2B landscape is going to shift entirely as well itself in how to generate leads and such.

23:54: Omar Jenblat: You want to make sure we’re replatforming the endless cross-platform retargeting and if a user says like "how did they get this data?" and they got this data because they were connected to this site that connected to this site that talked all the way through—trust is going to erode.

24:09: Omar Jenblat: And treating compliance like a workaround instead of a policy or trust issue—that's going to be important.

24:16: Omar Jenblat: So yeah, we clearly were talking about some B2B and to all the B2B marketers, which I think this is important—it’s something important to remember that B2B marketing, obviously a lot of good B2B marketing—a lot of B2B marketing that we do revolves around email, revolves around LinkedIn, revolves around outreach.

24:34: Omar Jenblat: So it's important to keep in mind how this is going to be shifting for everybody here because essentially regulators and the platforms are starting to care less about how you said it—they couldn't care.

24:46: Omar Jenblat: When you think about spam filters, when you think about there, it’s a constant war of getting into the inbox and getting into whether it's a LinkedIn inbox, an email inbox.

24:56: Omar Jenblat: It’s really a war between you as the company, as the senders, to the actual email companies that are trying to reduce down spam and trying to do all of that there.

25:07: Omar Jenblat: So it's important to keep in mind that there are going to be other regulatory bodies and things that are going to be changing.

25:15: Omar Jenblat: So it's going to be important too to understand when you're doing this type of outreach, consider where your data is coming from, to consider how it’s collected—and that's an important thing.

25:25: Omar Jenblat: Because some of these databases just have some really bad, poorly collected data that's been aging for years and they’ll sell it to you.

25:31: Omar Jenblat: Those guys and those types of emails and if you haven't seen it already as a B2B marketer, you absolutely should be seeing it because open rates, reply rates, all of that just plummet. They're bad.

25:43: Omar Jenblat: But we start to think about too what happens in those purchased lists—sometimes the legality and those ethics really don't align.

25:53: Omar Jenblat: But also when we're thinking about really AI types of outreach, which is becoming more and more popular, we need to keep in mind that personalization at scale can create hallucinations which become misleading fast.

26:06: Omar Jenblat: So if you just deploy an AI outreach—I've heard a lot of clients come in and mention saying like "oh we haven't actually, we done this this and that, but we haven't seen any growth from it."

26:18: Omar Jenblat: Well, just like anything you do it the wrong way, it’s going to actually have a negative impact on you, especially this: if you have your AI hallucinating—and like if you're a company that somebody replies back to your outbound email and you have AI responding to it.

26:32: Omar Jenblat: It says "Oh hey can you guys support this and that?" and your AI says yes, and they call you up and you’re having the conversation with somebody that's ready to close because again AI built up the intent for you.

26:42: Omar Jenblat: They're going to ask you about that thing like "Oh no we don't offer that." "Your guy over email said that you guys would" or "John from LinkedIn messaged that before we scheduled the call."

26:54: Omar Jenblat: So it's important to keep in mind and trust is a very, very big topic. But trust consequences are very measurable.

27:05: Omar Jenblat: And what that looks like: more spam complaints, declining deliverability, and long-term brand damage.

27:12: Omar Jenblat: Now out of those you'll see spam complaints, you’ll see declining deliverability, and those are going to be the measurable things, but the long-term brand damage is ultimately going to be on your positive reply rates, on your actual meeting set rates, and ultimately how the rest of your metrics for every campaign forward go.

27:30: Omar Jenblat: So it's important to keep in mind how you do your B2B marketing. We went over a lot of things today.

27:36: Omar Jenblat: So in closing here what I'll mention is that the brands that win in 2026 are going to be the ones who aren't necessarily tracking the most, but they're the ones who are being consensual, who are earning permissions, who build these defensible systems that we've been talking about, and who execute on keeping these privacy constraints strong within the entirety of their brands.

27:59: Omar Jenblat: Now if you feel like measurement’s getting harder and you feel like all of that—that's true. It's not a failure, it's not a negative thing; it's simply a change in the environment.

28:10: Omar Jenblat: And as marketers, we all know that changing is very important and we need to change fast for growth.

28:17: Omar Jenblat: But ultimately, there's a lot to be done here and there's a lot of concerns, and a lot of times our clients come to us for the same reason because we help a lot of times modernize marketing, the entire marketing departments and the marketing mindsets of our clients.

28:32: Omar Jenblat: Whether it be entire departments or even just having goals of making sure content is better or making sure ads run better or all of that.

28:39: Omar Jenblat: You know, we take a lot of first-party data strategy, privacy-first targeting and measurement, ethical automation systems, and then making sure that we govern AI in a such a way within these workflows so that it doesn't hallucinate.

28:53: Omar Jenblat: Ultimately if you're really looking to try to get ahead and all of this is overwhelming, please give us a call, have some conversation with us.

29:00: Omar Jenblat: We'd love to sit down, talk to you about how we can help your business get into the new age of digital marketing and ultimately prevent yourself from running into these legal issues, these compliance issues, and eroding your brand trust.

29:13: Omar Jenblat: So feel free to reach out: email, text, carrier pigeon (I assume a carrier pigeon is actually down there as a stuffed animal).

29:19: Omar Jenblat: But feel free to reach out and we’re more than happy to help.

29:23: Omar Jenblat: Thank you so much for listening to this webinar, for spending time with me today; it's a pleasure and I look forward to seeing you guys on the next one.