Paid Advertising
Paid advertising promotes businesses through sponsored content on digital platforms, using precise targeting and analytics. It drives visibility, attracts leads, and delivers measurable results in digital marketing.
Featured Articles
Explore our featured articles, handpicked to give you actionable strategies when it comes to all things paid advertising.
Retargeting in 2025: The Funnel You're Missing
May 14, 2025
April 16, 2025
How to Audit and Improve Your PPC Campaigns
May 16, 2025
Discover how local brands, especially in home services, can turn clicks into conversions using top paid social strategies like retargeting, lookalike audiences, and UGC ads—straight from the playbook of one of the top NYC advertising agencies, BusySeed.
Vanity metrics can be misleading and don’t always reflect real business impact. Let’s dive into the data that matters so you can track what’s working, refine your strategy, and drive meaningful growth from your social media efforts.
Discover how cutting-edge retargeting ad strategies are driving massive ROI in 2025. See how BusySeed helped EverDriven generate 6,671 qualified leads—and how you can do the same.
Mastering remarketing techniques is essential for any business looking to win back lost customers and maximize their ad spend. Investing in retargeting campaigns with targeted segmentation, optimized ad creatives, and multi-channel strategies will help you stay ahead of the competition.
Google and Bing Ads each have unique advantages, but the key to success lies in optimizing for the right audience. Learn how to refine your targeting, ad copy, and bidding strategies to boost conversions on both platforms.
Google Ads can be expensive, but it doesn't have to break the bank. This post will offer practical tips for small businesses to get the most out of their ad spend. Cover topics like keyword research, ad copy optimization, targeting options, and tracking conversions effectively.
Clicks are just the beginning. This post will emphasize the importance of tracking conversions to measure the true success of Google Ads campaigns. Discuss different conversion types, setting up conversion tracking, analyzing data, and using insights to optimize campaigns for better results.
This guide dives into the secrets behind successful PPC campaigns, drawing insights from New York City's leading advertising agencies. It explains how to conduct effective keyword research, implement A/B testing, and leverage audience segmentation to create high-impact campaigns.
This blog explores actionable tactics and insights for healthcare providers to achieve cost-efficient lead generation, supported by a real-world case study where BusySeed delivered remarkable results for a North Texas dental office. For advertising agencies NYC and beyond, these strategies demonstrate the power of focused digital marketing.
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