Social Media Marketing
Social media marketing uses platforms to promote a business, engage with audiences, and boost brand awareness. By sharing tailored content and interacting with followers, it drives visibility, brand loyalty, and lead generation.
Featured Articles
Explore our featured articles, handpicked to give you actionable strategies when it comes to all things social media.
Why All Businesses Can Benefit From Managed Social Media Accounts
Molly Berard • January 13, 2020
What is Customer Engagement and How To Get More of It?
Molly Berard • November 21, 2019
How the TikTok Ban Could Reshape NYC Marketing Agencies for 2025
Michael Brooker • July 19, 2024

Staying visible on social media in 2025 requires a deep understanding of ever-changing algorithms. This post breaks down how these algorithms work, how user intent impacts visibility, and the strategies top New York ad agencies use to stay ahead. Learn how to increase engagement and keep your brand prominent in a competitive digital landscape.

Any social media strategy aims to turn followers into loyal customers. This post explores how to optimize your social media presence to boost conversions, from Instagram ads to effective social selling. Discover the best practices used by top NYC advertising agencies to turn engagement into revenue.

Forget chasing followers - focus on building a thriving community. This post will explore the importance of authentic engagement on social media. Provide actionable tips for fostering meaningful conversations, responding to comments, creating interactive content, and building relationships with followers.

This guide delves into cutting-edge social media strategies employed by top New York City advertising agencies. It explores platform-specific approaches like LinkedIn for B2B, Instagram for visual storytelling, and TikTok for viral campaigns, along with expert audience engagement practices and data-driven techniques.