Social Media Marketing

Social media marketing uses platforms to promote a business, engage with audiences, and boost brand awareness. By sharing tailored content and interacting with followers, it drives visibility, brand loyalty, and lead generation.

Featured Articles

Explore our featured articles, handpicked to give you actionable strategies when it comes to all things social media.

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What is Customer Engagement and How To Get More of It?

Molly Berard  •  November 21, 2019

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By Michael Brooker April 30, 2025
Vanity metrics can be misleading and don’t always reflect real business impact. Let’s dive into the data that matters so you can track what’s working, refine your strategy, and drive meaningful growth from your social media efforts.
By Michael Brooker April 26, 2025
Discover how BusySeed helped Legacy Construction convert social media engagement into a $210K pipeline using automated funnels, UGC retargeting, and high-converting strategies. Learn the step-by-step approach marketing agencies in LA use to build appointment-ready leads.
Social media algorithms decoded : how to stay visible in 2025
By Michael Brooker March 31, 2025
Staying visible on social media in 2025 requires a deep understanding of ever-changing algorithms. This post breaks down how these algorithms work, how user intent impacts visibility, and the strategies top New York ad agencies use to stay ahead. Learn how to increase engagement and keep your brand prominent in a competitive digital landscape.
Woman looking at phone. The image says Turning Followers into Customers: Social Media Strategies
By Michael Brooker March 28, 2025
Any social media strategy aims to turn followers into loyal customers. This post explores how to optimize your social media presence to boost conversions, from Instagram ads to effective social selling. Discover the best practices used by top NYC advertising agencies to turn engagement into revenue.
By Michael Brooker March 12, 2025
Forget chasing followers - focus on building a thriving community. This post will explore the importance of authentic engagement on social media. Provide actionable tips for fostering meaningful conversations, responding to comments, creating interactive content, and building relationships with followers.
Social media for introverts : effective strategies that don 't drain you
By Michael Brooker March 10, 2025
Social media can be overwhelming for introverts. This post offers tailored strategies for those who prefer a less "loud" approach. Discuss tactics like focusing on niche communities, leveraging visual content, scheduling posts in batches, and prioritizing quality over quantity.
A woman is holding a cell phone in her hands.
By Michael Brooker January 30, 2025
This guide delves into cutting-edge social media strategies employed by top New York City advertising agencies. It explores platform-specific approaches like LinkedIn for B2B, Instagram for visual storytelling, and TikTok for viral campaigns, along with expert audience engagement practices and data-driven techniques.
A group of people are sitting around a table having a meeting.
By Michael Brooker July 22, 2024
Discover the revolution of short-form video content and its impact on brand engagement for NYC marketing firms in 2024. Explore how this dynamic medium is reshaping strategies and driving consumer interaction in the competitive New York City market.
A woman is holding a cell phone and pointing at it.
By Michael Brooker July 19, 2024
Dive into the potential ripple effect of the TikTok ban and its impact on NYC marketing agencies in 2025. Explore how this significant shift in social media dynamics could reshape strategies, consumer engagement, and the overall landscape of marketing in New York City.
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