Discover how BusySeed helped Legacy Construction convert social media engagement into a $210K pipeline using automated funnels, UGC retargeting, and high-converting strategies. Learn the step-by-step approach marketing agencies in LA use to build appointment-ready leads.

Step 1: High-Converting Lead Form Ads (That Actually Work)

So you want to know how to create a social media campaign to get high converting leads? Let’s start where the lead enters your funnel: Paid social lead form ads. These are native forms on Facebook, LinkedIn, and TikTok that allow users to submit their information without ever leaving the app.

Why it’s powerful:

• Conversion rates are significantly higher since there's no landing page friction.
• You can pre-fill user data based on their platform profiles.
• It captures “intent” in just two steps: curiosity and submission.

What made our campaign work for Legacy Construction? Precision targeting. As one of the top digital marketing agencies Los Angeles businesses partner with, we heavily aligned the ad creative with specific pain points: slower construction timelines, inefficient bidding processes, and lack of project visibility. Pairing that messaging with compelling UGC (user-generated content) built immediate trust and authenticity for high converting social media campaigns.

Step 2: Automated Follow-Ups = No More Lost Leads

Once someone fills out a form, what happens next is make-or-break. Without timely contact, your lead is off to who knows where (likely your competitor). That’s why we built an automated workflow that spans across email, SMS, and even DMs—all personalized and sequenced with behavioral triggers.

Here’s the breakdown:

• Day 0: Instant confirmation message + calendar link for appointments
• Day 1-3: Education-heavy follow-ups using video content for nurturing
• Day 4-7: Appointment reminder with urgency (limited availability, testimonials, etc.)

With BusySeed’s tailored stack of marketing automation tools, Legacy Construction saw a 62% increase in booked calls within the first two weeks of implementing this follow-up strategy.

Step 3: UGC Retargeting That Converts Clicks into Credibility

User-generated content isn’t just an engagement booster—it’s pure gold for conversions for high converting social media campaigns. Why? Because it’s social proof at scale.

We created UGC-driven retargeting ads designed to re-engage leads who interacted with our earlier campaigns but didn’t convert. Think client testimonials, behind-the-scenes footage of active projects, and real customer feedback.

Results from Legacy’s campaign:

• 3.4x return on ad spend (ROAS) from UGC retargeting alone
• 29% of appointments booked directly from retargeted ads

If you want to know how to create a social media campaign that resonates, look no further than UGC as your retargeting rocket fuel.

Step 4: Comment Automation & Smart DM Workflows

You’re not always online. But your audience is.

Comment automation ensures your posts don’t just spark conversations—they drive leads. For Legacy, we used keyword-based triggers for comments like “pricing,” “quote,” “how much,” etc., and sent automated responses directly into the commenters' DMs with our lead magnet or a scheduler link.

Pair this with smart workflows in Instagram and Facebook Messenger, and suddenly every engagement becomes a potential client interaction.

Today, digital marketing agencies Los Angeles business leaders trust (like BusySeed) are leveraging comment automation to guide users seamlessly through the funnel—without overwhelming their own sales teams.

Step 5: Social-Specific Landing Pages

Imagine clicking an ad and landing on a page optimized perfectly for mobile, targeted for a TikTok audience, and built precisely for one offer. That’s the power of social-specific landing pages.

Your website isn’t a one-size-fits-all destination. Tailoring landing pages based on platform, campaign intent, and device experience increased conversion rates for Legacy by 74% over their old homepage strategy.

Each page included:

✅ Mobile-first design

✅ One-click calendar scheduler

✅ Trust signals (testimonials, guarantees, certifications)

✅ Clear value proposition: “89% of construction clients scale in 90 days with us”

Platform-Specific Playbook: Meta | LinkedIn | TikTok

Here’s how each social channel played a specific role in Legacy Construction’s funnel:

Meta (Facebook & Instagram):

• Broad audience appeal
• Lead form ads and DM automation
• Strong CTR and low CPC

LinkedIn:

• Focused targeting for B2B leads
• More qualified but higher CPL
• Used chiefly for retargeting and appointment setting

TikTok:

• UGC content and trend-hacking
• Drove high initial engagement
• Best-performing platform for awareness

Smart marketing agencies in LA know that each channel plays a different role—which is why we tailor strategy accordingly. No cookie-cutter campaigns here.

Want Results Like This? Let’s Talk.

Legacy Construction turned their social platforms into a $210,000 pipeline—and this is just the beginning. As one of the top-rated digital marketing agencies Los Angeles business owners trust, BusySeed knows what it takes to build social sales funnels that don’t just look pretty—they perform.

Whether you’re wondering how to create a social media campaign from scratch or looking to optimize your current funnel, we've got the roadmap.

👉 Schedule a free consultation to discuss automating your social funnel with a member of our expert team.

👉 Contact BusySeed today to learn more about how we can help you transform your social presence into a revenue engine.

Final Word

BusySeed has helped over 500 businesses ignite growth through thoughtful strategy, advanced automation, and impactful creative. We’re not just another digital marketing agency—we're your growth architects. From top to funnel, we do more than drive clicks. We drive results.

If you’re ready to join other successful brands turning DMs into deals, we’re ready to help build your future funnel—one appointment at a time.

Let’s make it happen.