Too long, didn't read?
Not to worry! We can sit down together and explain our findings and the contents of this blog in detail. This discussion will include insights from " ". Schedule some time on the right with our CEO.
Social Media for Roofers, Plumbers & More: How to Turn Visibility into Revenue
Discover how social media for small business marketing can drive growth for home service pros. Learn strategies from one of the top nyc advertising agencies, BusySeed.
Social Media for Roofers, Plumbers & More: How to Turn Visibility into Revenue
Are you a roofer, plumber, HVAC technician, or home renovation expert struggling to turn digital visibility into actual revenue? You’re not alone—and you’re not out of luck. At BusySeed, one of the top nyc advertising agencies transforming home service providers into local legends, we’ve cracked the code on how to boost trust, reduce cost-per-lead (CPL), and drive sustainable growth through a smart mix of organic content and competitive ad retargeting.
Whether you're running your own business or overseeing operations in a small team, tapping into social media’s potential isn’t optional anymore—it’s essential. Here's how to grow your pipeline with social media for small business marketing, and why more roofers and plumbers are turning to New York ad agencies like BusySeed to lead the charge.
Why Social Media Matters for Home Service Pros
Gone are the days when word-of-mouth referrals and business cards at gas stations could sustain a service-based business. Over 54% of consumers use social media to research products and services, according to GlobalWebIndex—and that includes roofers and plumbers. For service-based businesses, visibility alone won’t bring in the bucks. What does? Visibility that builds trust, provides social proof, and incites action.
That's exactly what we specialize in at BusySeed—a creative powerhouse among New York ad agencies that treats your business growth like our own. We’ve helped over 500 businesses unlock new revenue through sophisticated digital strategies that blend advertising with audience-building. Effective social media management for business is no longer a luxury but a core component of a successful marketing mix for contractors.
Understanding the nuances of each platform is also crucial. Facebook might be great for community building and detailed testimonials, while Instagram is perfect for visual storytelling through before-and-after shots. Pinterest can be a surprisingly effective platform for services like kitchen and bath remodeling, where visual inspiration is key. Even platforms like Nextdoor can be leveraged for hyper-local targeting and recommendations. A comprehensive social media for small business marketing strategy considers all these avenues.
Organic + Paid: The Dual Engine for Revenue
Let’s break it down: there are two engines driving your social media ROI—your organic presence and your paid retargeting strategy. Mastering both is key to effective social media management for business.
Organic Social Media: Building Trust and Visibility
Organic content is where relationships are formed. It answers key questions like: “Can I trust this contractor in my home?” or “Do they actually know what they’re doing?” It’s not just free marketing; it’s brand-building.
Effective Post Types for Roofers & Plumbers:
- Before-and-after photos (especially roofing jobs or plumbing repairs)
- Client testimonials (written and video)
- Time-lapse footage of projects
- Safety-first behind-the-scenes posts
- “Tips for Homeowners” content (seasonal maintenance, DIY fixes)
- Employee spotlight and community involvement
These formats humanize your brand while showcasing quality work and service reliability. Pair it with strategic hashtags and local tagging to boost discoverability.
Quick Tip: Aim for engagement benchmarks such as 5-7% engagement per post on Facebook and Instagram. If you're falling below that, your messaging or visuals might need refinement—which is where social media management for business from experts like BusySeed comes into play. Consistently delivering value through organic content establishes your authority and makes your social media advertising for small businesses more effective when potential customers are already familiar with your brand.
Retargeted Ads: Capturing the Warm Leads
According to AdRoll, website visitors who are retargeted with display ads are 70% more likely to convert. When it comes to social media advertising for small businesses, retargeting is non-negotiable. For home services, this could look like:
- Retargeting people who visited your website but didn’t convert
- Boosting posts with high social proof (i.e., jobs with 50+ likes)
- Using short video testimonials with a clear CTA
- Dynamic ads based on service pages visited (roof inspection, emergency plumbing, etc.)
Combining organic content with smart retargeted ads shrinks the CPL (cost per lead), builds trust, and brings your funnel full circle. This two-pronged approach is a hallmark of strategies employed by many top nyc advertising agencies.
Social Proof – Why it’s Your Competitive Edge
In the home services space, trust isn't built overnight—it’s built via reviews, testimonials, and consistency. This is social proof in action.
- 88% of consumers trust online reviews as much as personal recommendations (BrightLocal)
- Businesses with 40+ reviews see 2x more conversions (Source: Podium)
This trust translates directly into CPL improvements. At BusySeed, integrating client testimonials into paid and organic strategies has helped reduce CPL for plumbers by as much as 37% within 60 days. What does that mean? More leads, lower ad spend, and higher ROI. That’s the exact type of measurable growth we deliver at BusySeed, often making us the go-to partner among top nyc advertising agencies for local service providers across the country. Leveraging social proof is a cornerstone of effective social media for small business marketing.
Beyond direct testimonials, social proof can also be showcased by highlighting years in business, certifications, awards, and affiliations with reputable industry organizations. User-generated content, where customers post about their positive experiences and tag your business, is an incredibly powerful form of social proof. Encouraging this and featuring it (with permission) should be part of your strategy.
Best Practices for Social Media Management for Business
Effective social media management for business requires a strategic and consistent approach.
Consistency Wins:
- Post 3-5x/week on Facebook and Instagram
- Update stories daily with job site progress, Q&A, or testimonials
- Use short-form video (Reels, TikTok) to expand younger homeowner reach
Engage with Followers:
- Respond to comments within 2–3 hours
- Thank clients for tagging you after a job
- Encourage satisfied customers to leave video reviews on your pages
Use the Right Tools:
Platforms like Meta Business Suite or BusySeed’s all-in-one client dashboard allow you to schedule posts, manage comments, analyze ad performance, and fine-tune targeting in real-time. You shouldn’t have to log into five platforms just to understand where your revenue is coming from. Want to leave the heavy lifting to the pros? Learn more about our social media management for business solutions. This structured approach differentiates professional efforts from sporadic posting.
Content Pillars:
Develop content pillars relevant to your services and audience. For a plumber, this might include: "Emergency Tips," "Maintenance Guides," "New Installation Showcases," and "Community Involvement." This ensures a varied yet focused content stream that keeps your audience engaged and positions you as an expert. Planning content around these pillars simplifies creation and scheduling, a key aspect of successful social media for small business marketing.
Why Choose BusySeed Over Other New York Ad Agencies?
At BusySeed, we don’t chase vanity metrics. We chase revenue.
As one of the top nyc advertising agencies, we've worked with Fortune 500s and hyper-local plumbing businesses alike. Our experience as growth architects—backed by over 500 success stories—ensures every strategy is tailored, measurable, and tied directly to business goals. From building initial brand awareness to launching high-converting retargeted campaigns, we give you full-funnel clarity paired with concierge-level support. Because your reputation rides on more than just a wrench or hammer—it rides on how people experience your brand from the moment they see your first social media post. Many New York ad agencies can offer services, but BusySeed focuses on becoming a true growth partner. Our expertise in social media advertising for small businesses is geared towards tangible results.
Let’s Recap: Turning Visibility Into Revenue
Here’s your action plan:
- Build trust with consistent organic content: Show jobs. Show faces. Show proof.
- Use retargeting ads to bring warm leads back and close the sale.
- Keep CPL low and engagement high by leveraging tools and expert partners.
- Let social proof work overtime—this is your key to building credibility in competitive markets.
If you’re ready to transform your visibility into long-term revenue, now’s the time to act.
Schedule a free consultation to discuss Social Media for Roofers, Plumbers & More: How to Turn Visibility into Revenue with a member of our expert team.
Or…
Contact BusySeed today to learn more about how we can help you with social media for small business marketing, retargeting, and social media advertising for small businesses.
FAQ: Social Media for Home Service Contractors
Q1: Which social media platform is best for contractors like roofers and plumbers?
A1: Facebook and Instagram are generally the most effective for visual storytelling (before/after photos, job site videos) and community engagement. Facebook is also powerful for local reviews and recommendations. However, don't discount YouTube for "how-to" or informational content, and even Pinterest for visually-driven services like remodeling. A good social media management for business strategy will identify the best platforms for your specific goals.
Q2: How much should I spend on social media advertising for small businesses?
A2: Your budget will depend on your goals, service area, and competition. Start with a modest budget for retargeting website visitors ($5-$10/day) and scale up as you see results. Focus on Cost Per Lead (CPL) rather than just reach. Many New York ad agencies can help you determine an optimal starting budget.
Q3: What kind of content actually generates leads for contractors?
A3: Content that builds trust and demonstrates expertise. This includes high-quality before-and-after photos/videos of your work, genuine customer testimonials (video is excellent), posts explaining common issues and how you solve them, and clear calls-to-action offering free estimates or consultations.
Q4: How often do I really need to post on social media?
A4: Consistency is more important than frequency, but aim for 3-5 high-quality posts per week on your primary platforms. Daily stories can keep your brand top-of-mind. Quality over quantity always wins in social media for small business marketing.
Q5: Can I manage social media myself, or should I hire one of the top nyc advertising agencies?
A5: You can manage it yourself if you have the time, skills, and dedication. However, a professional agency like BusySeed brings expertise in strategy, content creation, ad management, and analytics, which can significantly accelerate your results and save you time. They understand the nuances of social media advertising for small businesses and can help you avoid common pitfalls.
