Utilizing LinkedIn for Financial Services Marketing
As financial services marketers compete for a consumer audience, they are always looking for the most efficient and effective ways to promote their brands and products. LinkedIn recently commissioned "Meet the Member," a global report including insights from Business Insider and Forrester research, which found that financial services firms are increasingly viewing LinkedIn as an ideal platform to reach active, high-quality, high-intent consumers. LinkedIn members are a highly receptive and trusting audience that is already saving and investing, and financial services marketers can connect with them through compelling content that educates and inspires. Let's see how you can utilize LinkedIn for financial services marketing!
For financial services marketers, it is challenging to reach the type of audience you need who are ready to pull the trigger and invest. Social media has long been a tool for this sector, including using Facebook and Instagram to reach consumers. Yet, there’s new insight that shows LinkedIn could be the ideal platform for financial service marketers to reach a highly targeted audience. If you are a financial services marketing company, it may be time to focus on this other social media platform.
How Consumers Are Using LinkedIn
In a survey conducted by Business Insider and Forrester and commissioned by LinkedIn called “Meet the Member” there are some interesting factors presented related to how financial service firms are using the platform to reach potential customers. More financial services marketing companies are turning to LinkedIn because of the results it can uniquely produce.
LinkedIn could be the ideal platform for these services for several reasons:
- LinkedIn users are highly receptive. They tend to be far more trusting of an audience than other social media platforms.
- Many LinkedIn users are already investing and saving money. They tend to be financially savvy and more likely, therefore, to respond to valuable financial opportunities.
- They are willing to read, learn, and engage. A financial services advertising agency could target this audience with quality content and expect it to be clicked on and shared.
For those companies working with a financial advertising agency, tapping into the consumers on LinkedIn offers an opportunity to reach a different audience. Done well, this can prove to be one of the best avenues for promoting brands and products in an efficient and effective way.
How Can You Take Advantage of a LinkedIn Marketing Campaign?
For financial firms looking for a way to reach an audience with less competition, LinkedIn can prove to be the ideal avenue for doing so. Financial services marketing agencies can help you to do this. The key to doing this is to:
- Create high-quality content. LinkedIn users are more in tune with their finances. They tend to be more focused on their financial well-being than some other platforms.
- Create engagement opportunities. Instead of creating ads or sales-focused pieces, create engagement pieces that get people talking. LinkedIn is the ideal place for intelligent and more well-rounded conversations to happen with potential consumers. Offer a different view, a piece of content that asks for opinions, or content that shares statistics that get people to talk.
- Work to create content that inspires action. This could be content that presents data and a solution. LinkedIn users have debt, they are buying homes, and they may be looking for credit lines, investments, and other opportunities. Ensure the strategies you use resonate with their needs.
Using a marketing agency for financial services is a good starting point. When you use BusySeed, Inc, a marketing agency for financial services, you gain more insight into the options available to you to reach these critical audiences including on LinkedIn. Take a closer look at what we can do for you if you want to tap into the consumers on LinkedIn. Connect with us today.
