Marketing Digital Agency Trends for 2024

Messaging apps will be the new frontier for digital marketing

It's no secret that messaging apps are becoming more and more popular. In fact, they're already the most popular type of app in the world. And as their popularity grows, so does their marketing potential.

Digital marketers are just beginning to scratch the surface of what's possible with messaging apps. But we expect that, in 2024, they'll become a major focus for agencies and brands alike.

There are a few reasons for this. First, messaging apps offer a unique opportunity to reach consumers where they're already spending a lot of their time. And second, they provide a more intimate and personal way to communicate with customers than traditional channels like email or social media.

Augmented Reality (AR) and Virtual Reality (VR) will become more popular

AR and VR are no longer just buzzwords. These technologies are already being used by some of the biggest brands in the world to create immersive experiences for their customers.

And we expect that trend to continue in 2024. As AR and VR become more accessible and affordable, we expect to see more agencies and brands experimenting with these technologies in their digital marketing strategies.

For example, Instagram recently partnered with Urban Outfitters to create an AR try-on feature for users in the US. By visiting one of Urban Outfitters' stores or accessing their website, customers can use their phone's camera to try on different outfits before they buy them.

Another example of AR implementation; Amazon has launched its first hair salon in London, UK, allowing customers to use AR to try on hair colors before they make a decision.

Artificial Intelligence (AI) will be used to personalize customer experiences

Today, artificial intelligence is already being used by digital marketing agencies to automate manual processes and improve efficiency. But we expect AI to become even more important in 2024.

We expect to see marketing agencies use AI to create more personalized customer experiences. From sending automated emails based on a customer's behavior to creating chatbots that can provide customer support, AI has the power to revolutionize the customer experience and elevate brands into the future of digital marketing.

Video content will continue to dominate social media platforms

One of the biggest trends used by digital agencies today is video content marketing. And we expect that to continue into 2024.

Video content is engaging, shareable, and versatile - all traits that marketers love. Plus, with platforms like YouTube continuing to grow and live video becoming more popular on social media, there's no shortage of opportunities for brands to get their videos seen by a wide audience.

That's why we expect video to continue dominating social media platforms in 2024, as brands and agencies alike look for new and innovative ways to capture their consumers' attention. 

Whether it's through short, snackable videos or longer, more in-depth content, we expect to see plenty of brands experimenting with video in the coming year.

Expect platforms like TikTok, Instagram, and YouTube to be focal points for ad campaigns this year.

User experience will be a critical factor in website design

In the past, website development and design were all about creating a visually appealing site that was easy to navigate. But in recent years, user experience (UX) has become just as important - if not more so.

As customers become more demanding and technology evolves, businesses need to focus on creating websites that provide a seamless and enjoyable user experience. In other words, they need to be designed with the customer in mind.

We expect this trend to continue in 2024, as UX becomes an increasingly important factor in website design. From optimizing sites for mobile to considering every aspect of the customer journey, we expect agencies and brands to emphasize UX in the coming year.

Social media will continue to grow as more than just a platform for sharing content

While social media has traditionally been used as little more than a platform for sharing content and engaging with followers, that's all changing.

In recent years, we've seen social media platforms evolve into full-fledged ecosystems - offering everything from e-commerce to live video streaming. And in 2024, we expect this trend to continue as social media platforms partner with brands and agencies to provide new and innovative services.

As this trend continues in the coming years, social media marketing will become an even more integral part of the marketing mix.

Influencer marketing will continue to grow

In recent years, influencer marketing has been on the rise, and we expect that trend to continue in 2024.

As social media platforms become more crowded and customers become more discerning, businesses are turning to influencers to connect with their target audiences. From micro-influencers to celebrity influencers, brands and agencies are finding new ways to partner with online influencers to promote their products or services.

We expect this trend to continue in the coming years as more and more brands embrace influencer marketing as a key part of their overall marketing strategy.

SEO strategies will change as Google continues to evolve

Google is constantly changing, and that means SEO strategies need to change too. In the past few years, we've seen several major changes to Google's algorithms, including introducing the BERT update and the switch to mobile-first indexing.

And as Google continues to evolve, we expect SEO strategies to change to keep up. That means focusing on high-quality content, optimizing for voice search, and utilizing AI and machine learning to improve rankings.

In 2024, we expect many brands and agencies to adapt their SEO strategies in response to Google's ongoing evolution. Whether it's through focusing on mobile-first optimization or utilizing AI to improve their content, we expect SEO to continue changing in the coming year.

At BusySeed, we're ready to help you optimize your digital marketing in 2024, so your brand can continue to thrive.