Benefits of Artificial Intelligence in Digital Marketing
It wasn’t so long ago that the internet didn’t even exist.
Adverts went out in newspapers or were posted on leaflets through peoples’ doors! If you had a big enough budget, you might squeeze in an occasional radio ad or pay for space on a local billboard.
Fast forward to today, though, and most marketing’s done online. Indeed, we’re set to spend $200 billion on digital ads next year in the US.
But that’s not all.
With the rise of AI in digital marketing, robots are now doing our marketing for us! For anyone who’s been in the game long enough, these are truly crazy times.
However, this modern technology’s already transforming our industry. Moreover, there are a wealth of benefits of artificial intelligence that none of us can afford to ignore! Read on to learn all about them and discover why it’s time to jump on board the AI bandwagon.
Personalization
Consumers are savvier than ever, which means generic ads no longer cut the mustard. It’s now crucial that your marketing efforts are as relevant to your target customers as possible. And that’s where AI comes into its own.
Think about Netflix or Amazon, which suggest movies you might enjoy watching or products you might want to buy, respectively. Neither company is making random suggestions here. They’re leveraging AI to analyze your past behaviors on the platform and deliver ideas it “knows” you’ll like.
Customer Experience
Do you have a chatbot on our site that fields online customer inquiries? If so, you’re already benefiting from artificial intelligence.
After all, unlike human customer support agents, they can work 24/7/365. They never get tired or frustrated with difficult customers either.
Oh, and they “speak” in your chosen brand voice, signposting clients to relevant areas of your website or putting them in contact with a human agent for more complex issues.
Convenience
Chatbots are just one example of the added convenience of AI technology in digital marketing and its ability to improve the customer experience though.
You can use it to analyze huge data sets too, shed light on hitherto unknown user behavior, accurately predict buying decisions, and much more. Get ready to boost efficiency and return your focus (and resources) to other areas of business.
Automation
AI enables marketers to run aspects of their campaigns on auto-pilot. Email marketing automation tools, for example, such as Mailchimp, let you set up branded drip campaigns, send auto-responses, and issue follow-ups automatically.
There are almost too many advantages of automation to mention here! From reducing time-consuming and repetitive tasks to segmenting your email lists and sending unique, personalized messages, believe us when we say automation tools make life easier in myriad ways.
Profit
Installing AI systems and learning how to use them isn’t cheap. Nevertheless, the ultimate benefit of AI in digital marketing is on your bottom line.
By streamlining complex processes, freeing up manpower to focus on more important tasks, handling customer queries 24/7, offering users relevant suggestions, and so on, you should a) sell more and b) reduce unnecessary expenditure. In a competitive world, where 45% of businesses fail within 5 years, the ensuing boost in profit can make a big difference.
Feel the Benefits of AI in Digital Marketing
The new world of AI and machine learning that we live in can feel daunting when you’re accustomed to traditional marketing methods.
However, adopting them offers so many advantages that it won’t be long before you appreciate the change!
We hope this article has highlighted the main benefits of artificial intelligence in digital marketing and convinced you to give it a chance. If you’d like expert support breaking the status quo, contact us today to find out how we can help.
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