Why Your Local Business Should Love Facebook Ads
As a local business ourselves, we know how important it is to reach customers, and what better way to do that than through social media. Posting actively is a great way to get your brand out into the social circle, but Facebook Ads will be your ticket to substantial growth.
We meet many local business owners that are non-believers of Facebook ads. They believe that organic reach is enough. Although organic reach is great to have, it doesn’t compare to the potential of a boosted post. So, if you still need some convincing that Facebook Ads belong in your social media strategy, take a look at few key reasons why you should love this platform.
Increase Your Reach
Did you know that on average, less than 0.5 percent of your fans will actually see your posts? That is a pretty dim number. The solution is to utilize Facebook Ads to expand your reach. If you aren’t familiar with how reach works, it is essentially the number of unique people who have seen your post. The higher the reach, the higher the exposure your brand receives.
When using Facebook Ads to boost your posts, you will have the option to spend as much or as little as you want depending on your budget. Of course the more you spend the better the reach, but even a simple $5-10 investment can often show significant results.
Promoting Made Simple
When your local business decides to run a promotion or host an event, how do you promote it? Flyers are fine to have in store, but if you are really looking to get the word out, Facebook Ads have your back. Not only can you utilize the boosted post feature to reach more customers, you can send customers straight to your e-commerce website, event landing page or even get event responses.
When planning an event or launching a promotion it is essential to know how many people you are going to reach. Unfortunately traditional marketing methods like direct mail or billboards cannot give you an exact number, but Facebook Ads can. You can track how many people your ad has reached, how much it costs per engagement and even tweak your ad if it isn’t going over as planned. This is crucial for many local businesses and will make your next event or promotional efforts easy to manage.
Generating Leads
If you aren’t familiar with Facebook Lead Generation Ads, it is a way to capture information from potential leads without driving them to a landing page. It is a lead capture form that shows up right in the news feed of your target audience. The option allows you to ask for as much or as little info as you want depending on what it is your business is looking to accomplish. So, if you need emails for a newsletter or phone numbers to contact leads directly, Lead Gens can help grab that info with a click of a button. One thing to keep in mind is that Lead Gen campaigns can be pricey, so your budget will need to be flexible depending on how much each lead will cost.
Facebook Ads offer so many incredible opportunities for local businesses. So, if you are ready to kick your social media strategy into high gear, take a look at your options and see what a simple $5 boosted post can bring your business.
