Strategy:
We created a custom Emmy strategy for Erin that included a timeline for posts and press releases, posting rules for the Emmys, and social media post drafts. We worked closely with communications to ensure that press releases and posts were posted in accordance with media rules of the Television Academy.

Custom Graphic Design:
We designed a certificate of authenticity and a sticker label to be used in the Emmy's gift package. We also designed a banner for her website.

Social Media:
We tracked the event closely and developed social media posts that contained information from the event, photos with celebrities, and Erin's custom Emmys necklace and gift packaging.

Results:
Erin incredible organic results. She saw a dramatic increase in engagement on her social media posts leading up to and after the Emmys event. One post saw 1228 engagements, including 297 reactions, 70 comments and 4 shares. Erins pages saw a massive increase in impressions and reach.
Reach: 1.1K% increase FB, 83.8% increase IG
Profile Visits: 1.2K% increase FB, 876.9% increase IG

Erin's Shopify traffic increased from September 9-16 from the week prior.
Sessions: 553 (412% increase)
Traffic from Social: 9400% increase
Traffic from Search: 543% increase