Why Reputation Management is So Important for Your Business
Did you know that according to Inc. 84% of people trust online reviews as much as personal recommendations? There is no doubting that information today spreads faster than it ever has before, especially with service or product reviews made by clients and consumers. The growth of social media and digital marketing combined with the ability to easily access the internet no matter where you are has produced a need for online reputation management. Let's take a look at why reputation management is so important for your business.
Think that your online reviews go unnoticed? Think again! In 2020, around 87% of consumers read online reviews for local businesses. There’s no doubt that information spreads faster than ever, especially when it comes to service, product, and brand reviews made by consumers.
Due to the ever-growing popularity of social media and digital marketing, along with increased internet access, your brand’s reputation is more impactful than ever. Here’s why you should prioritize online reputation management.
Consumers Google before they buy
The fact is that consumers turn to Google when they want to find information about a company and its products or services. In fact, research has also found that 84% of people trust online reviews as much as personal recommendations. Because people will research your brand, what they find could make or break you. Your online reputation could be the difference between a consumer making a purchase or purchasing from a competitor.
Gain a competitive edge
By focusing your efforts on good online reputation management, you put your brand one step ahead of your competition.
When a consumer researches your company and finds positive reviews with little to no negative feedback, you automatically have a competitive edge. If a consumer is happy with the information presented to them, they have no need (or want) to check out your competitors.
Trusted brands are more successful
Your customers know much more about your company than you think. Consumers take their time learning about brands so that they feel confident in their decision. No one wants to give their hard-earned money to a brand with endless customer complaints. By managing your online reputation, customers will find positive information. In turn, they’ll trust you. Developing trust is one of the hardest parts of gaining new leads and customers. Having a solid online reputation is a great place to start.
Having an online reputation is a must
Having a bad online reputation isn’t good, but having no reputation at all is even worse. If a consumer can’t find anything about your brand online, your credibility is automatically questioned. Customer reviews and testimonials are all but expected these days. Not having publicly available feedback will cast doubt on your brand. If you’ve spent the last few years avoiding social media and the online world, you’re doing your brand a disservice. The fact is that an online presence is a must if you want to be successful.
Need reputation management help? Choose BusySeed
Unsure where to start with managing your company’s online reputation? Our team of digital marketing experts is here to help.
BusySeed is a well-known digital marketing agency that has innovatively grown more than 200 businesses by breaking the status quo. With more than 70 years of combined experience, our services are incomparable.
From digital ads to website creation to social media management, BusySeed is here to help your company reach its full potential. Contact us today and let’s get your business on track to growth and success.
