Blog Post

Why is Branding so Important for Your Small Business

Lindsay Walker • Apr 18, 2019

Many small businesses do not take advantage of the vast amount of opportunities a strong brand offers. You may think that branding is only relevant for large corporations with an international consumer base, such as Apple, or Nike. But this just isn’t true! Branding for small businesses is just as important. Any business can benefit from a strong, online brand presence.

What is branding exactly? Contrary to what many think, it goes much further than just a logo. Your brand is the first interaction a person will have with your business. Branding should be a kind of summary of your brand experience. This includes things like tone of voice, content design and your customer service. The logo is, however, extremely important and can help you determine some of the other pieces of your brand. When developing your small business’ brand, you must also consider color, font, the tone of speech, customer service, and any other aspect that is part of a customer’s experience. Branding should give consumers a look into your brand and what your business is all about without even having to ask questions.

Why is branding for small businesses so important?

#1 Recognition

The most obvious reason is that branding makes your company more recognizable to the public. Having a consistent design throughout your brick and mortar store as well as online, and helps people become familiar with the business they are dealing with.


#2 Trust/Legitimacy

Let’s say you encounter two business on social media. One business seems quite disorganized and all over the place. They don’t have a logo, and it seems like each post was created by a different person. The second has a logo and brand colors featured in each picture, while post style and tone of voice is kept consistent. Which business would you reach out to? The bottom line is, a strong brand elicits trust from consumers and makes your small business feel more legitimate.


While creating a brand voice encompasses a variety of marketing tactics, imagery is a highly important element that can make or break brand trust. One excellent way to remain consistent in creating and curating your brand imagery is to have an all-in-one design app like Instasize. Instasize allows you to quickly edit images on the go, add beautiful typography, create collages, and more!

#3 New Customers

It may seem strange, but branding can actually help you get new customers! Take, for example , the new shirt you just bought. A friend compliments you and asks where you got it from. If there is no brand, how will you tell your friend where and how to get it? Word of mouth recommendations are only possible if a strong brand is in place.

#4 Originality

There are small businesses with similar products at every corner, so what makes your business different? Your brand! Stand out from the competition and develop your brand further than just a logo. Call BusySeed today to determine which characteristics make your business stand out and how to highlight them in your social media strategy.


#5 Emotional connection

An emotional connection with your consumers should be your business’ top priority. After all, “people don’t have relationships with products, they are loyal to brands” (Goodson, 2012). A strong brand loyalty will ensure that customers will always pick your product over another one. Branding helps create an emotional connection in that a brand reflects your company’s deepest values and guidelines. If a person connects with these values on a deeper level, your brand will serve as a constant reminder of this connection.

Wondering how this ties into social media marketing? Your brand should dictate every decision you make while running your business. At BusySeed, we use your brand to help develop the perfect social media marketing strategy that highlights your business’ strengths and attract new customers. After you have decided on your brand’s colors and fonts, they should be present in all of your social media posts, across all platforms. The tone of voice should be kept consistent in the text of your posts, ads, and in response to any comments or reviews on your different social media pages.

Does brand-based social media marketing seem too complicated or time consuming for your business? Let us take over! At BusySeed, we start by developing your brand if you don’t already have one or enhancing the one that you’ve already created. Next, we develop all the content that will appear on your social pages, develop an ads strategy, manage your online reputation, and even build you a new website! Don’t hesitate to contact us today to start developing your small business’ perfect brand and social media marketing strategy!

By Michael Brooker 18 Mar, 2024
Embark on the tech-driven evolution of NYC marketing agencies in 2024, delving into the dynamic intersection of innovation and marketing practices. From AI-driven personalization to immersive AR experiences, discover how cutting-edge trends reshape strategies. Join us in exploring the future, where NYC agencies embrace transformative tech, setting the stage for a new era in marketing excellence.
By Michael Brooker 11 Mar, 2024
Break into cutting-edge digital trends that distinguish New York marketing agencies. From immersive experiences to data-driven campaigns, uncover how these agencies lead innovation. Whether you're a marketer or business owner, decode trends shaping the future of NYC marketing.
By Michael Brooker 04 Mar, 2024
Explore the sophisticated strategies propelling New York City's marketing agencies beyond the basics. Uncover advanced tactics, from cutting-edge digital approaches to innovative offline campaigns, that set these agencies apart. Whether you're a business owner seeking inspiration or a marketer staying ahead of the curve, this guide unveils the secrets to achieving marketing excellence in the dynamic landscape of NYC. Join us in unraveling the strategies that elevate the game of marketing in the heart of the Big Apple.
28 Feb, 2024
New York City - it's the city that never sleeps. The concrete jungle where dreams are made. The Big Apple is one of the most competitive, fast-paced business environments in the world. With over 9 million residents and tourists visiting daily, trying to stand out from the crowd as a brand can feel next to impossible.
By Michael Brooker 26 Feb, 2024
Step into the realm of advanced SEO strategies tailored specifically for the vibrant markets of New York City. In this exploration, we go beyond the basics and delve into the intricacies of mastering local SEO. Uncover the secrets to optimizing your online presence for NYC audiences, from location-based keywords to geo-targeted content. Gain insights into the nuances of local search algorithms and discover how to leverage them to elevate your brand in the city that never sleeps. Whether you're a local business or aiming to establish a strong presence in NYC, this guide will empower you to navigate the complexities of SEO and make your mark in the bustling markets of the Big Apple.
By Michael Brooker 26 Feb, 2024
Immerse yourself in the dynamic fusion of local essence and global impact as we explore the art of tailoring marketing strategies for businesses in the heartbeat of commerce – New York City. Uncover the unique challenges and opportunities of catering to the diverse NYC market. From embracing cultural nuances to leveraging the city's international appeal, this guide will illuminate the path to creating campaigns that resonate locally while reaching audiences on a global scale. Join us in decoding the strategies that empower NYC businesses to harness their local flavor and extend their reach beyond city limits. It's a journey into the intersection of local identity and global influence in marketing.
21 Feb, 2024
Are you thinking about working with one of the top marketing agencies in the US? New York City is home to some of the most creative, innovative, and influential agencies around. In fact, New York is considered the advertising capital of the world!  In this in-depth post, we’ll give you an inside look into what makes New York advertising agencies so special. Our goal is to help you better understand the NYC agency landscape so you can find the perfect partner for your brand.
17 Feb, 2024
There’s something special about New York City. The vibrant energy, the hustle and bustle, the determination that oozes from each block. This energetic essence seeps into the DNA of the top marketing agencies in the US, fueling their relentless drive to push boundaries and achieve success.
17 Feb, 2024
In the United States alone, there are over 63,000 "agencies" — not to mention countless New York advertising agencies — all claiming to be the best agencies for digital marketing. You might be surprised to learn that 95% of them are freelancers and small firms with little to no experience.
Show More
Share by: