Use Automation for Your Lead Management, Convert More Leads
The last decade has seen a ton of technological wizardry all trying to solve the same challenge: In this hypercompetitive digital era, how can businesses attract, nurture and retain new customers? The buyer's journey is complex. Researchers report that leads encounter between five and ten marketing touches on their purchasing path. Fortunately, lead management automation can supply a little magic of its own. By eliminating the need to duplicate or manually enter data into different marketing tools, automating your lead nurture can boost your productivity and keep your leads and current customers engaged with your brand.
Your CRM is great. It lets you easily manage prospects and generate leads.
A new app comes out that seems like a great investment for your sales staff because it uses advanced features found nowhere else at a reasonable price. It can reduce the time it takes for capturing leads and managing prospects at any point of the funnel.
But the app doesn’t integrate with your chosen CRM.
Migrating to a new CRM would take too much time and effort. Plus all of your salespeople already know your CRM inside and out.
There’s a better way.
You just have to find it.
We can help you look.
Tons of Options for Digital Marketing Automation
Your marketing team isn’t using the same tools it did 10 years ago.
Just like marketing tactics have changed, so do the tools available to you. We’ve had to adapt our teams just like every other marketing agency on the planet, so we get it.
A ton of technological wizardry and digital tools over the past decade have attempted to solve the same puzzle: How can we attract, nurture and retain new customers more effectively?
Just look at the options for customer relationship management software now. Ten years ago, a few major companies dominated the market. Post-pandemic, we see guides listing the top 20 or so companies, even though there are more than 75 top companies in the field.
Why Is There So Much Digital Marketing Technology?
Because the buyer’s journey can start from anywhere.
- Social Media (Facebook, Instagram, YouTube, TikTok)
- Paid Advertising (Google Ads, display ads, product ads, social media ads)
- Websites
- Inbound Marketing Methodologies
- Contact Forms
- Emails
- Phone Calls
We can no longer count on just three marketing touches to nurture a lead to complete a sale.
We might see a funnel that is five to 10 levels deep.
Therefore, we need to make every part of the funnel as efficient as possible through effective marketing automation that doesn’t get in the way of our sales team’s skills and talents.
In a hyper-competitive marketing field, we must reduce or eliminate wasted time so the sales staff can focus on the core part of their work to nurture warm leads.
Automation tools that integrate with ones you already have on hand help enormously because you’re not trying to reinvent the wheel. You’re just trying to make your machine move forward more efficiently and effortlessly.
The key is to eliminate mundane steps that should be automated in order to make lead generation more efficient.
For example, you have a quote tool that works for prospects and leads. You can easily create a quote for a lead in 30 minutes. But then you have to input the data again to draw up a contract. Once the contract is signed, you must put that information into your accounting software.
What if you can move effortlessly from quote to contract to accounting without having to spend an hour doing so?
The answer? Marketing automation.
What Should I Look for in Lead Management Automation?
Before you invest heavily in lead management automation, ask the company several questions:
- How hard is the software to install?
- Is it secure?
- How robust is administrative access?
- Does it have an app?
- Can it integrate with my current system?
- Is this going to increase or decrease my staff’s time when nurturing leads?
- How much is this going to cost?
- How much money is this going to save?
You want software that gives your sales team all of the tools it needs to succeed without disrupting current processes. It must improve, not detract from, what you already have in place on your way to becoming a top marketing agency.
Enter BusySeed
With more than 70 years of combined experience in tech and marketing, our SeedTech platform utilizes a fully managed automation tool to help you grow leads by integrating software you already know and love.
Our tools allow your CRM to finally communicate with accounting. We help you send emails to prospects and customers without having to switch software or systems. You no longer have to input and re-input quotes into a separate system ever again!
These are just a small handful of the processes we can help automate.
Our tool integrates with more than 1,000 apps.
The platform works seamlessly through cloud-based systems that can save your team more than 40 hours per month and thousands of dollars a year due to labor costs and missed opportunities.
Talk to us today for a
free quote.
