Should Pinterest Be Of Interest? 5 Reasons Why Pinterest Will Help Your Business
Most businesses enter the digital realm via the top major social media platforms; Facebook, Instagram, and Twitter. However, people underestimate the power of Pinterest, an ever-growing and evolving platform that has been gaining traction for years. Here are the top five ways that Pinterest can help your company grow!
What Is Pinterest?
Before we get into the benefits of Pinterest for business, let's take a look at the platform itself. On Pinterest, you can create your own content, or share existing content (called pinning). You create "boards" which usually center around a topic of interest to you. For example, you may create a "Dream Wedding" board, a "Recipes to Try" board, or a "Makeup Inspiration" board. You can then explore the world of Pinterest to find pins that you want to save onto your boards. As a business, this means that people will see your content and save it to return to later! Recently, Pinterest added shopping to their repertoire, which is why e-commerce brands are thriving. With one click, customers can be taken to your site to buy your products. It's convenient and effective, we know from experience! There are all kinds of pins on Pinterest, so there's likely an audience for your business no matter what it is. That being said, there are a few industries that have historically performed the best on the platform:
- Personal Finance / Debt
- Fashion
- Beauty
- Food
- Fitness
- Health and Wellness
- Travel
- Crafts
- Home Decor / Remodeling
- Business / Marketing
- Parenting
- Photography
- Weddings / Special events
- Gardening / Landscaping
As Pinterest grows in popularity, it's becoming clear that users are a captive audience for making purchases, signing up for things, and generally getting businesses conversions. If you're looking for results, Pinterest is a fantastic option to try!
Pinterest Users Are Highly Engaged With The Platform
Let's elaborate on what we just mentioned. Pinterest users love to shop. According to Pinterest back in 2019, eight out of every 10 users have made a purchase through the platform! Pinterest sees roughly 416 million viewers every month. If eight out of ten of those users are making purchases, that's 332,800,000 sales! There's no reason why your business can't cash in on some of that! Pinterest for business has truly changed the e-commerce game. Thre's finally a social media platform that people actively hunt for items to buy! Of course, Pinterest has many other uses as well, but we'll get to those later. If you're worried that your product or service is cater more towards men, there's no need to fear; Pinterest has been growing with both men and women users! While the platform used to be female-dominated, it's now much more equally spread out between genders. So long as you or your digital marketing agency make the pins to appeal to your target audience, you should have no problems getting views, saves, and results!
Pinterest Is Great For Organic Traffic/Brand Awareness
Even companies that don't sell products online can benefit from Pinterest for business. Much like other social media platforms, Pinterest can be used to gain organic brand awareness. You can use hashtags on pins to get more attention to them, but even without hashtags, your pins will be found! The industries we mentioned earlier are particularly successful in terms of organic growth on Pinterest. The great thing about the platform is that every save of your pin is essentially a share. Unless they're saved to someone's private board, they can be discovered by that person's followers. The more saves you get the larger the network grows. Get your pins saved by the right people and you can be in front of millions of viewers that may not have found you otherwise! Each pin comes with a destination URL that can also boost organic traffic to your website or lead form. To be clear, more people will save a pin without clicking on it, but at least the potential is there! Pinterest for business is also nice because you can create boards consisting entirely of pinned content from others. People will find your board and therefore your account and all you had to do was hit "save!" While all digital marketing agencies will encourage you to have at least one board of original content, we know better than to underestimate the power of the re-share.
There Are Clear Annual Trends That You Can Use To Your Advantage
A hugely popular way to use Pinterest involves creating seasonal boards. For example, you might see things like "Halloween Costumes," "Christmas DIY," "Summer Design Inspiration," etc. If your product is even remotely seasonal, you can feel confident that you'll see a boost at least once a year. Pinterest tracks annual trends and compiles it into data for Pinterest marketers. They even go so far as to break trends down by industry! We strongly suggest that you work with a Pinterest-partnered agency like BusySeed to have these reports at your disposal. Below, you'll find an example report. These are the annual trends for the Home Decor area of Pinterest. Can you spot the seasonal searches? Knowing what trend occurs when can be used to your advantage. Simply create content reflective of the trends and watch your impressions grow! Of course, you can't always relate your product to a holiday, but any time you can you certainly should. Let's say you sell makeup products. Around November and December you should consider showing off how your products a) make great gifts and b) can be used to create a Christmas party look!
Ads Are Integrated Naturally Into The Flow Of Pinterest
While the appearance of ads is not necessarily unique to Pinterest, we do think it's one of the most seamless platforms. When you create and launch a Pinterest ad, it will show to your targeted audience in the feed with other pin ideas. Avid pinners can really go all-out when adding new pins, so they might save or click on yours without even realizing it's an ad! It's important to use correct targeting and keywords or your ad will stick out and won't be as effective. Pinterest supports images, carousels, and even videos so the options for ads is endless! One of the reasons why digital marketing agencies love Pinterest ads is how simple they are to create. You can either make new pins or promote some well-performing ones from existing boards! Target based on gender, age, location, and interests and wait for results to start flowing in! Make sure your ads lead customers to the most convenient web page so that they can complete a purchase right away; you have their attention, don't lose it!
Because You Have a Responsive Audience, You Can See Incredible RoAS!
Since Pinterest users are so willing and ready to make purchases and complete other desired actions, it only makes sense that you'll get good results. Of course, you need to have engaging content including appealing photos or videos, attention-grabbing headlines, and descriptions that make people want to know more. In other words, your pins have to be save-worthy! It can take a little bit to optimize your creative and targeting for Pinterest ads, but looking at the data will tell you everything you need to know. Make any necessary changes and your ads should take off! The BusySeed team recently started a Pinterest ads campaign for an e-commerce company and we got them 39 conversions in just a few days! That's a profit of almost $2.5k for them and it cost just $60 in ads. We did the math so you don't have to; that's a RoAS of 65! While you may not see results this incredible, you can count on Pinterest to get you the results you've always wanted. It may not be the most common platform for digital marketing, but we think it should be! With numbers like those, how can you argue otherwise?
We hope you've learned a thing or two about Pinterest for business! Some members of the BusySeed team weren't sold on the platform, but when we started to see results we became Pinterest super fans! There are so many avenues to take on Pinterest, and all of them are beneficial to your business in one way or another. We highly recommending giving the platform a chance if you're not quite sure how to feel. If you're unsure how to get started, consider working with a digital marketing agency! We handle ads and social media all day everyday, so we can get you up and running. Call BusySeed today at (888) 353-1484 to get started!
