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Optimizing your E-Commerce Sales for the Upcoming Holidays
The holiday shopping season is quickly approaching, which means it is time to start thinking about ways to attract shoppers to your online store. More important is what improvements you can make to begin capturing more conversions as holiday shopping traffic begins to increase. Companies have used countless tactics like free shipping, and flash sales to get more e-commerce sales. But even with those promotions, it can be difficult to convince customers to spend with you as opposed to a competitor. Let's take a look at some of the best ways to optimize your e-commerce sales for the upcoming holidays.
With the holiday season fast approaching, e-commerce sales are likely at the forefront of your digital marketing strategy. Of course, we are all familiar with the standard Free Shipping and BOGO flash sales that pack our own email inboxes, but how do you attract new holiday shoppers to your online store? The following tips can improve your e-commerce approach just in time for the festive season to make the holidays a little brighter for you and your customers.
Optimize Your Keywords
First, optimizing your e-commerce keywords is essential in optimizing your e-commerce conversions. You want to be sure that when people are searching for the perfect gift for that special someone, your store ranks higher than the rest. You can do this by optimizing your product pages and optimizing your PPC ads.
Optimizing Product Pages
Make sure that you have the correct keywords in the right places on your e-commerce product pages. For example, you want to ensure that when someone searches for a "men's black leather belt," they find yours before anyone else's. If you have several categories, don't forget to optimize for those as well. Make sure that you optimize your keywords throughout the page, including titles, descriptions, bullet points, images and content.
Optimizing Your PPC Ads
Make sure that your e-commerce ads are tightly integrated with your product pages so that once someone clicks on an ad, they can find the right product in a matter of seconds. The easier it is for customers to purchase, the more likely they will complete their transaction with you rather than your competitors.
Improve Your On-Site Search
It can be frustrating to search for a product that you know exists and not find it right away. Optimizing your on-site search eliminates this frustration and makes it easier for people to complete their e-commerce transactions. In addition, by optimizing your search function, you are able to put the most popular products at the top of your results, so customers don't have to do the leg work.
Secure a Retargeting Budget
Cart abandonment is part of the holiday shopping process. But that doesn't mean they're gone forever. Make sure that you're putting away part of your holiday marketing budget for retargeting ads. These are the ads that follow people around as they browse other websites after abandoning their carts on your e-commerce website. You can use retargeting ads to bring them back for another chance with your brand.
Get Social
Social media is all about connection, much like the holiday season, which brings people together. Make sure that your e-commerce store is on social media, showcasing your products and making it easy for people to share, click and buy. Encourage your customers to take advantage of social media to share their purchases with their friends and family, bringing more eyes to your store.
Optimizing your e-commerce sales around the holiday season is an essential part of your digital marketing strategy. Work with a team who knows how to get the conversions you are looking for – work with
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