Is Pinterest Right For Your Business?
With so many social media platforms to choose from, deciding where to market your business can be tricky. If you’re not sure if you should utilize Pinterest for your company, ask yourself these four questions.
According to a February 2019 study by Hootsuite , 250 million people use Pinterest every month. While this number is significantly smaller than the over 2 billion users other social media platforms see per month, there are still plenty of incentives to get your business into Pinterest advertising. That being said, not all businesses are designed for Pinterest. Here are some questions to ask yourself if you are trying to decide if Pinterest is a good social media platform for your company.
1. Does my product match the demographics of Pinterest users?
Pinterest has around 200 million monthly users. 66% of these users are women aged 25-54, but the amount of men joining the platform is increasing by the year. In 2018, 50% of new sign-ups were men. Because the platform is changing to represent more than just middle-aged women, businesses can take advantage by increasing online marketing.
Most of the users on Pinterest are middle to high income, and many have said that they turn to the site to find new products to purchase. Therefore, the Pinterest audience is both willing and able to buy your products. Though the reach isn’t as large as other social media platforms, Pinterest offers a captive audience who are more likely to complete a conversion.
Pinterest sees around 250 million users per month. The site drives 3.8% more sales than the other platforms, and 93% of users are on the hunt for products. With the option to create buyable pins where users can purchase directly, it is easy to generate conversions using Pinterest.
2. Do you offer a product or service that Pinterest users want?
Unlike other platforms, Pinterest uses categories to stay organized. It is important to be relevant to the categories so that users want to pin your posts. Luckily, there is a “product” category that you know you’re relevant in, and many others that you likely fit into as well.
According to Angie Gensler , if your business falls within these 14 categories, you should definitely get to work on a Pinterest business account:
Personal Finance / Debt
Fashion
Beauty
Food
Fitness
Health and Wellness
Travel
Crafts
Home Decor / Remodeling
Business / Marketing
Parenting
Photography
Weddings / Special events
Gardening / Landscaping
3. Does your marketing fit?
Pinterest is all about images. If you don’t have excellent creative, your business will not do well on the site. If your company already uses highly visual social media marketing, creating a Pinterest account should be a no-brainer. You already have the content made, all that’s left to do is pin it on boards. The better your content the more likely it is to be pinned by other users. More pins means more reach, so make your visuals pop!
4. Do you have time to commit to your boards?
Running a Pinterest account isn’t necessarily as time-consuming as running other social media platforms, but it does require attention if you want to see success from it. Make sure you keep your boards updated and put up new content regularly. You have to keep tabs on which posts are performing well and create new content similar to it. Pinterest is not a set-it-and-forget-it thing, so you need to have time to dedicate to proper marketing.
What conclusions can you reach from this blog? If you have a product that fits within the most popular categories, is targeted mainly towards higher-income women, and can be marketed with visually appealing content, then Pinterest marketing is certainly for you! If you’re wondering what other social media platforms could work for your business, this blog may help. For Pinterest Do’s and Dont’s, check out this blog: https://bsyl.ink/DosAndDonts. If adding Pinterest to your social media marketing seems like more than you can handle by yourself, contact us at (888) 353-1484 or find us on social media.
