Molly Berard • April 21, 2020
How to Make The Most Of Social Media Marketing: 5 Tips From An Award-Winning Digital Marketing Agency
Social media marketing involves a lot more than what many people think. There are some simple tips and tricks to follow about content creation, post scheduling, and content types that will make creating effective social media accounts much easier! Let's take a look!
If you currently work with social media for business accounts, you likely understand that it's a lot more challenging that you first thought. Business accounts are not like your personal account. You cannot post whatever and whenever you want. The business account is used for social media marketing, meaning that everything you post must fit within brand guidelines. You also want people to follow your page, so all business accounts need to do research to find out what to post, when to post, and who to target content towards. BusySeed is one of the top digital marketing agencies in the United States and has helped to grow over 300 brands online. Today, we're sharing our top five tricks for making the most of your social media marketing.
1. Create Content Aimed At Your Target Audience
The first tip we can offer for social media marketing is to always tailor your content towards your target audience. In other words, you need to make sure that all of the content you put out, both creative and copy, reflect what your target audience will be interested in. Let's say your company produces backpacks. It's safe to assume that your target audience is mainly students, and occasionally travelers. Maybe your backpacks have laptop pockets and were designed with college students in mind. That narrows your target audience even more. You'd therefore want to create content that relates to college life. You'd want to show college-aged people using your backpacks and smiling. You wouldn't want to have a picture of the backpack on the ground next to an old man. When you use social media for business, every post is a potential sale. You need to attract your target audience so they follow your page and visit your website! Don't forget to make sure that the copy you use also reflects the demographics you hope to bring in. For selling backpacks to college students, you'd probably want to have a more relaxed and friendly tone in your posts. Get in the mind of the consumer and imagine how they sound. BINGO! There's your brand voice and tone.
2. Use the Most Effective Types of Content to Get More Attention
The next tip we have for you focuses on the type of content you're putting out. Many of the top digital marketing agencies have spent a long time identifying which kind of post is best received. The general consensus is that visuals are much more effective at grabbing attention than text posts. That's not really too surprising. However, there are a few choices in visuals when you use social media for business purposes.
Single Image:
These are your everyday posts that showcase a single image of creative along with copy. They are used very commonly because they are effective but do not take long to create.
Carousels:
These are posts that have multiple images that a user can scroll through. They are great at catching attention and getting interaction. Use carousels when you want to show off several images, especially if they are all their own entities. For example, you can create a carousel post displaying one backpack per block that links to that backpack's specific page.
Videos:
Videos are commonly said to be the most effective social media marketing tool. Users love to watch videos and they catch attention even more than images because they move. Videos are shown to get the highest interaction rates across social media platforms. Keep the videos short, sweet, and to the point!
3. Schedule Your Posts Based On Your Facebook Audience Insights
Tip #3 is to a) schedule your posts at regular intervals and b) use the Audience Insights from Facebook Business Manager to do so. Why should you schedule your posts? As we've discussed in other blogs, consistency is key to effective social media marketing. The top digital marketing agencies got to where they are by proving that a consistent schedule for client posts can build a page immensely. You always want to have new content for potential followers/customers to see so that your brand stays relevant to them. This brings us to point B. you cannot just arbitrarily schedule posts. Most companies post to social media once a day if that. Bigger companies use social media marketing a lot more, but generally speaking, businesses will not post all the time. To better your chances of getting your content seen by your audience, you'll want to head into your Facebook Business Manager. Your page will have an "Audience Insights" section that will show what days and times your page is most visited. All you have to do is build a posting schedule around these insights! Check on them occasionally to make sure they don't change, and if they do, adjust the schedule as needed.
4. Use Social Media Advertising to Get More Immediate Results
Any of the top digital marketing agencies will tell you the same thing; social media advertising is the key to success. Social media for business isn't always great organically on some platforms, but paid ads are extremely successful. Luckily for you, Facebook Ads Manager is extremely user-friendly once you get the hang of it. Facebook Ads Manager is your dashboard to create and view your current campaigns, ad groups, and ads. Since Facebook owns Instagram, you can create ads for both platforms in one place. Unlike posts, ads are paid for. You can choose who to target based on location, demographics, and interests. With social media advertising, you'll reach people who likely never would have found your page organically. Much of social media marketing deals with ads because they are so much more far-reaching and effective than posts. You can even customize the objective of your ads in Facebook Ads Manager to get more bang for your buck, whatever that means for you. You can run ads for Brand Awareness, Page Likes, Post Engagements, Website Traffic, and more! Really, for any business goal you have in mind, Facebook Ads Manager has an objective for it.
5. Consider Switching to Managed Social Media With a Trusted Digital Marketing Agency
Lastly, we want to suggest a switch to managed social media. We may be a bit biased considering we're a digital marketing agency, but we assure you that many clients would agree with us! When you hand over your social media for business to a team of experts, you know that your posts will be catered to your target audience and scheduled at the most opportune times. Managed social media accounts provide you all the benefits with little to no work to you. Agencies handle all aspects of social media marketing for you. Here at BusySeed, we specialize in all things digital marketing. We create posts, handle social media advertising, build websites, and more! Our job is to handle your business' digital presence so that you don't have to. We take away the hassle of researching, building, and scheduling so that you can focus on more important things; like running your company. So leave your online marketing to the pros and switch to managed social media!
If you're interested in learning more about BusySeed or working with us, please visit our website at www.busyseed.com, or give us a call at (888) 353-1484. We are an award-winning digital marketing agency recognized by Design Rush, Forbes, Bark, and Thumbtack. We create custom social media marketing plans to best meet the needs of your company. We've helped to grow over 300 brands. Are you ready to be the next?
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